Graphic and web designer from Pleven, Bulgaria. I build brands from the logo up — identity, product graphics, print, campaigns and the website — and I run a retail brand of my own, so every system below was tested at a real till, not in a portfolio.
One designer, the whole chain. No handing your logo to one person, your poster to another and your website to a third — and hoping they match.
01
Custom illustration
Pet portraits, characters, product art. Drawn to order from your photo and delivered print-ready — the most-bought thing I make.
02
Brand identity
Logo, colours, type, and the rules that keep them consistent across a shop sign, a business card and an Instagram grid.
03
Product graphics
Phone cases, caps, apparel, packaging. Designed for the actual print process — sublimation, UV, DTF — so what you approve is what you get.
04
Print & posters
Posters, flyers, menus, price lists, banners. Bleed, CMYK and paper stock handled — files go straight to the printer without a phone call.
05
Social & campaigns
Launch visuals, sale campaigns, monthly content packs. Sized for every platform, on-brand, and delivered as a batch so you stop designing on Tuesday nights.
06
Websites
Designed and built by the same hands. Fast, GDPR-clean, indexed by Google — with the legal pages European law requires already in place.
03
About
I run a brand myself.That changes how I build yours.
I'm Gabriel Antonov, a graphic and web designer from Pleven, Bulgaria, with a background in design and digital marketing. I also own gmobi.bg, a phone-accessories brand with two stores — so I have designed a brand from the first logo sketch to the shop sign, the weekly poster, the Meta ad and the product on the shelf, and then watched which of it actually made people walk in.
That is the difference between a logo and a brand: a brand is a system that survives contact with reality. Every project above is built as one — so the identity, the print, the social visuals and the website come from the same hands and match without a guidelines document nobody reads.
I work in English across the EU, run calls over video, sign contracts electronically and invoice in euros.
You know the cost before we start, and it does not move unless you change the brief in writing.
01
Brief & quote
A short call or message about what you need and where it will be used. Written scope and a fixed price within two working days.
02
Direction
Two or three distinct directions, not ten variations of one idea. You pick, we refine. Two rounds of revisions included.
03
Production
Final files prepared for where they're going — print, product, screen — and checked against the actual printer or device, not only a monitor.
04
Handover
You receive everything: source files, exports in every size, and a one-page guide on how to use them. No lock-in, no licence that expires.
05
Pricing
Real numbers, published.
Studios hide prices so they can quote based on how much they think you can pay. Mine are on the page. Every project is fixed price, agreed in writing before we start.
Illustration
€190 from
A custom illustration or product graphic, ready to print.
Need a poster, a social pack or a menu? Small jobs from €90. Prices exclude VAT where applicable.
06
Questions
The things peopleactually ask.
A single illustration or poster: three to five days. A brand identity: two to three weeks. A website: two to five weeks. The biggest factor is how quickly you send feedback — the work itself rarely causes delays.
Yes — that is the point. The logo, the print, the social visuals and the website come from the same hands, so they match without a "brand guidelines" document nobody reads.
Most of my clients are. I work in English across the EU, EEA and UK, run calls over video, sign contracts electronically and invoice in euros. Files are delivered digitally; printed products can be shipped.
You do, entirely. Source files, exports, fonts licences where applicable, and for websites the domain, hosting and code. Nothing stops working if you stop paying me.
Because you are paying for the work, not the overhead. No account manager, no project manager, no office between you and the person actually designing. The standard does not drop — the invoice does.
For an illustration: a clear photo and where it will be used. For a brand: what you sell, who buys it and three brands you like. For a website: your text or a rough outline, and any photos you have. I handle the rest.
Tell me what you needand where it will live.
A short message, a written scope and a fixed price within two working days. No sales pressure, no obligation.
A phone-accessories retailer turned into a brand — identity, stores, site, campaigns
Clientgmobi.bg — own retail brand
RoleIdentity, retail design, product collections, web
Year2025 – 2026
WherePleven & Lovech · gmobi.bg
gmobi.bg sells phone accessories in two stores and online. Accessories from a wholesaler look the same in every shop on the street, so the brand had to come from somewhere else: a single red, a G-arrow mark, and product lines nobody else can order — they have their own case study, Phone Case Collections. I own the company, so everything here was designed and then tested at the till.
Retail visualisations marked Mockup are concept renders from the original brand files; everything else is a real deliverable or a live product listing.
Five in-house case lines for gmobi.bg — from custom pet portraits to a designer drop
Clientgmobi.bg — own retail brand
RoleIllustration, product design, print production
Year2025 – 2026
Output5 collections · 60+ custom portraits
Every phone shop on the street sells the same wholesale cases, so gmobi.bg prints its own. Five lines, all drawn in-house and produced on our own printer: Custom Pet Portraits — a customer's photo becomes a portrait, 60+ so far and the shop's bestseller — City Maps of Plovdiv, Pleven and Sofia, the 3D Art and Mystic artwork series, and an exclusive drop with the rapper DanielXaha. Each line exists because I could draw it, print it and see what sold at the till the same week. The brand behind them is in the gmobi.bg case study.
Lifestyle and gift-box scenes (marked Mockup) are renders made from the actual case artwork; every other tile is a real product listing.
A compliance platform for small businesses — calm brand, useful tools, 50+ guides
Clienteuroready.bg — own venture
RoleBrand, UX, front-end, payments, content
Year2025 – 2026
StackPHP, Stripe, custom CMS
EuroReady sells ready document packs to small businesses facing an inspection — tax, consumer protection, labour, health. The audience is nervous and busy, so the brand is calm and plain: a single lowercase e, one deep slate blue, and copy that says exactly what you get. I designed the identity and built the platform end to end — a two-minute readiness check, packages per institution, free calculators and a deadline calendar, checkout, invoicing and a blog with over fifty guides.
Desk and stationery scenes (marked Mockup) are renders from the original brand files.
A marketplace for the boring jobs — assembly, moving, cleaning — with a name that says it
Clientdosadno.bg — own venture
RoleNaming, brand, UX, front-end
Year2026
StatusPilot — Pleven first
Dosadno means tedious. The brand is built on that one joke: the word is crossed out with a green tick, because the job is about to stop being your problem. Customers describe the task, pick a vetted tasker at a published hourly rate, and book a slot; taskers earn on their own schedule. Green for done, a check-box for the logo, and an interface that asks one question at a time.
Lifestyle and merchandise scenes (marked Mockup) are renders from the original brand files.
Six animals, six traits — a graphic series for a cap label
ClientBrothers Caps
RoleGraphic series, brand concept
Year2025
StatusConcept — not yet produced
The brief was a cap line with attitude. I answered with a system instead of a logo: a photographic animal on a flat colour block, one trait word in the corner — Cunning, Alpha, Predator, Toxic, Endurance, Intellect. The format scales to caps, tees, hoodies and cases without redesigning anything, and each colour can be a drop of its own.
All apparel shots are concept mockups rendered from the six original graphics.
Three drinks, three clubs — a typographic case series
Clientgmobi.bg — product line
RoleIllustration, typography, product
Year2025
RangeCases, extendable to merch
A small series for people who order the same drink every time. Each design is a members’ club that doesn’t exist: Espresso Martini Society, Aperol Spritz Club, Cosmopolitan. Vintage type, a line-drawn glass, and a colour lifted from the drink. Designed for phone cases; holds up on a tote or a coaster without changes.
Bar, tote and coaster scenes (marked Mockup) are renders from the original artwork.
An emblem for a craft guild — anvil, flame and a ring of type
ClientГилдия на българските ножари и ковачи
RoleLogo design
Year2025
FormatVector, mono and colour
A guild of knife-makers and smiths needed one mark that works stamped into leather, cut into steel, sewn as a patch and printed on a banner. The answer is a circular badge — an anvil under a flame, the guild’s name running around the ring — drawn heavy enough to survive any of those processes at any size.
Applications shown (marked Mockup) are concept renders of the delivered logo.
Painted flowers and a single initial — a soft case series
Clientgmobi.bg — product line
RoleIllustration, product
Year2025
RangeCases, cards, notebooks
Tulips and roses painted in a loose watercolour style, set on a meadow under a blue sky, with the owner’s initial tucked into the corner. It sells to the customers who find the pet portraits too bold — same idea of ownership, quieter voice.
Stationery and garden scenes (marked Mockup) are renders from the original paintings.
An editorial site for an astrologer — gold on midnight
ClientMilena Antonova
RoleBrand, design, build
Year2026
Siteantonova-stars.com
A personal brand site for an astrology and numerology practice. Serif display type, a star mark, and a restrained gold on deep navy — designed to feel considered rather than mystical. Built by hand, fast on mobile, with a content structure aimed at niche search terms.
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